This policy applies to every business that uses Booking Sathi or any Media Sathi messaging service. It sits alongside the WhatsApp Business Messaging Policy and Commerce Policy; where they are stricter, they apply.
1. Get opt-in first
- Message a person only if they gave you their number and agreed to hear from your business.
- Your opt-in must clearly name your business and say that the person will receive messages from you.
- Keep a record of when and how each person opted in.
- When a customer messages you first, you may reply within the 24-hour customer service window. Outside that window, use only Meta-approved templates.
2. Respect opt-outs
Stop messaging anyone who asks you to stop, replies STOP, or blocks your number. Booking Sathi records opt-outs automatically; do not re-add those contacts.
3. Use templates correctly
Choose the right template category (marketing, utility or authentication) and keep content accurate. Do not disguise marketing messages as utility messages.
4. Not allowed on Media Sathi
- Spam, or bulk messages to bought, scraped or shared contact lists.
- False, misleading or deceptive messages, or impersonating another person or business.
- Anything illegal, or anything banned by the WhatsApp Commerce Policy, including weapons, drugs, alcohol, tobacco, gambling, adult content and get-rich-quick or pyramid schemes.
- Political campaigning or election messaging.
- Hate speech, harassment, threats or content that exploits children.
- Malware, phishing links or attempts to break our or Meta's security.
- Asking customers to send full card numbers, Aadhaar numbers, bank passwords or OTPs in chat.
- Messaging children without verifiable parental consent.
5. Using the AI chatbot
- Keep the assistant to your business: packages, availability, bookings and support.
- The assistant introduces itself as your booking assistant. Do not set it up to pretend to be a human.
- Give every customer a way to reach a person, and respond to handovers promptly.
- Keep your packages, prices and dates up to date in Booking Sathi.
6. Keep your number healthy
Watch your quality rating. If many people block or report your messages, we may pause broadcasts to protect your number.
7. What happens if this policy is broken
We may warn you, pause campaigns, suspend or end your account, and report the matter to Meta when required. Serious or repeated breaches may lead to immediate suspension.
Report misuse: info@mediasathi.in